Digital marketing tips for lawyers.

Nowadays digital media have become fundamental tools for almost any niche. Many of your potential clients are currently looking for legal services on Google or social networks, we as a digital marketing agency can tell you that we have helped to increase the client portfolio of local law firms and independent lawyers through basic strategies of digital marketing.

1- Website optimized for legal services

The first step is to have a website optimized for your legal services. You may already have one, but have you ever wondered if it is designed correctly? It only takes thousandths of a second for a person to decide to stay in your place or not.

A well-designed website, in addition to attracting the client, will make it stay longer on it, and therefore will increase the chances of having a new client. A responsive design, good content and a good user experience are the fundamental pillars of a well structured page.

2- Search Engine Optimization (SEO)

Once completing the first step, the second is to bring the web positioning or also known as SEO of our page to the first search results on Google. Being in the top positions is essential to attract new prospects, to achieve this you have to take into account two factors:

 Content

Updating the content of our page with content of interest and value for our niche is essential. Betting on content that brings value and relevant information to our niche instead of just describing our services is ideal.

The combination of a well-designed page and content that educates our market will give us reliability and credibility online. The informative, relevant and understandable Content for our niche will be the key.

Directories

The specialized directories are of great help to keep your web page visible and relevant. By indexing your site in directories you can cover a much wider audience.

3- Social networks 

Today they spend hours browsing social networks like Facebook, Twitter and LinkedIn. Having a profile within these social networks will give you much more exposure, reach and direct contact with prospects.

Building a social media profile is easy to hear, the complicated part comes when building your content strategy. It is important to diversify your publications, always keeping in mind the niche we want to reach. Statistics tell us that adults between 20 and 34 years of age tend to follow service providers in their social networks, without neglecting that 70% recommend products and services through these platforms.

4- Reviews and testimonials.

The reviews and testimonials of your customers will give credibility to your service. In most digital platforms you can add reviews of satisfied customers, just ask our current customers and if your service is good they will do so without any objection.

Many of the users who navigate daily on both Google and Facebook and LinkedIn, look for the latest reviews of the services they are about to hire. For this reason it is essential to have a good base of positive reviews online.

5- Online advertising

Online ads are a way to improve your brand awareness. Your potential customers are surely looking for your services around the internet.

Both Google and the main social networks have quite complete digital advertising platforms, you just need to identify what are the habits and interests of your niche to activate an effective campaign.

6- Online inquiries

In this digital age, communication with your customers is the basis of good customer service. On many occasions, prospects will contact you from locations far from your office, one way not to let them go is to offer consultancies online or by phone. With the current technological advances, there is a great variety of applications and tools for video calls and conferences.